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JUST IN: Swift has used paparazzi pics before to show support for other women, but this time,FANS ARE ANGRY.

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aylor Swift used a familiar PR move to signal her support of Brittany Mahomes. This time it backfired

 

 

aylor Swift used a familiar PR move to signal her support of Brittany Mahomes. This time it backfiredTaylor Swift was photographed hugging Brittany Mahomes at the US Open on Sunday.

The link-up comes after rumors that Swift had distanced herself from Mahomes for political reasons.

Swift has used paparazzi pics before to show support for other women, but this time, fans are angry.

Taylor Swift took a page out of her time-tested PR playbook on Sunday when she turned up to the US Open with a crew in tow.

Swift, who’s on an extended break from the Eras Tour, attended the athletic event in Queens, New York, with a selection of usual suspects, namely her boyfriend, Kansas City Chiefs tight end Travis Kelce, his teammate, quarterback Patrick Mahomes, and his wife, Brittany Mahomes.

Although Swift has been photographed with this group quite a lot during her WAG era, the timing of this particular link-up was notable, thanks to the controversy surrounding Brittany Mahomes’ political ties.

Less than two weeks before their US Open outing, Brittany Mahomes was criticized for liking an Instagram post from Donald Trump, which outlined several key talking points from his presidential campaign, including racist and transphobic dog whistle statements like “stop the migrant invasion” and “keep men OUT of women’s sports.”

Instead of clarifying her stance, Mahomes shared a vague message on her Instagram story, seeming to dismiss her critics as “haters” with “deep rooted issues.” She later doubled down by reposting a tweet that reads, “You can disagree with someone, and still love them. You can have differing views, and still be kind.”

As a result, Mahomes earned a personalized tribute from Trump on his own platform, Truth Social. “I want to thank beautiful Brittany Mahomes for so strongly defending me,” he wrote. “It is nice to see someone who loves our Country, and wants to save it from DOOM.”

Although Swift has yet to endorse a presidential candidate this year, she has historically voted for Democrats. Swift has been especially critical of Trump, accusing him of “stoking the fires of white supremacy” and attempting to “subvert and destroy our right to vote” in 2020.

Left-leaning Swifties had hoped their idol would distance herself from Mahomes now that her fellow WAG is publicly (and, it seems, happily) linked with Trump. Swift appeared to grant their wish on Thursday when she attended the Chiefs’ first game of the season; although she and Mahomes were both cheering for their partners in the VIP section, they were seated separately and weren’t seen interacting at all.

This was interpreted as an intentional move by Swift, whose inner circle has long been viewed as a hallmark of her brand all the way back to her squad era. Whom Swift chooses to dedicate her precious little downtime to communicates a great deal about her priorities — and, in this case, her politics.

Indeed, Swift has repeatedly used public appearances, paparazzi walks, and collaborations to signal her support for other women. Recent examples include Sophie Turner, who was photographed dining with Swift in New York City shortly after news broke of her divorce from Joe Jonas (also an ex of Swift’s), and Ice Spice, who hopped on Swift’s “Karma” remix after Swift’s boyfriend at the time, Matty Healy, called the rapper “dumb” on a podcast (amid other offensive comments). Even after Swift and Healy split, Ice Spice stayed in the picture, flanking Swift in photos at football games and award shows.

At Swift’s level of fame, a well-timed photo op or well-placed feature is just as valuable as a tweet or public statement — if not more so. This show-don’t-tell strategy has the added benefit of ambiguity, allowing Swift to form alliances without giving any real information about her thought process.

Earlier in her career, Swift’s so-called “girl squad” was criticized as cliquey and performative. But a lot has changed in a few years: now, we’re in a pop-culture landscape where markers of girlhood are celebrated: “Barbie” can break box-office records, and trading friendship bracelets at Swift’s own shows has become a tradition. Suddenly, Swift’s female friendships have been reappraised as encouraging, aspirational, and strategically smart.

But no strategy is one size fits all. Brittany Mahomes is not a beloved actor from one of history’s most popular TV shows like Sophie Turner, nor is she, as Dazed once described Ice Spice, “the new people’s princess twerking the pain away.” In fact, by the time she befriended Swift last year, Mahomes was already reviled by many Swifties for defending her brother-in-law, Jackson Mahomes, after he was accused of sexual assault. (Swift herself was sexually assaulted in 2013 and even took her assailant to court, for which she was celebrated by Time magazine as a “Silence Breaker.”)

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